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Research papers

Technological innovations in outdoor media research

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Paula Fernandez
June 20, 2003
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Citation

Fernandez, P. (2003a, June 20). Technological innovations in outdoor media research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/technological-innovations-in-outdoor-media-research-